One event, many different guest journeys
The underlying event programme was complex, but no guest needed to see all of it. Each group needed a clear itinerary containing only the activities, locations and information relevant to them.
Case study
Nikon Lenswear: coordinating a multilingual event in Tokyo
Hundreds of international guests. Nine languages. Personalised itineraries. One connected event operation.
Nikon Lenswear brought customers and guests from around the world to Tokyo for its multi-day Moment Maker Event.
The challenge was not simply registration. Different groups had different schedules, languages, travel information and communication needs, while the organising team, group leaders and local partners all needed to stay coordinated throughout the event.
Cothena provided one connected system for the programme, guest itineraries, multilingual content and event communication.
This event was delivered when Cothena operated under its previous name, MergeLabs.
The challenge
Nine languages
Guests were travelling from around the world, so schedules, supporting information and notifications needed to be available in their preferred language.
Timely communication
With a multi-day programme and hundreds of guests moving between activities, the organising team needed a reliable way to send the right update to the right group at the right time.
Several teams working together
The main organising team, group leaders and local travel partners all needed access to the information relevant to their responsibilities without maintaining separate versions of the programme.
The solution
Personalised guest itineraries
One connected programme powered tailored itineraries for different guest groups, so each person saw the activities and information relevant to them rather than the full operational schedule.
Nine-language guest experience
Event information was localised into nine languages, allowing international guests to use the programme in their preferred language.
Localised push notifications
Notifications could be scheduled for specific groups and delivered in the appropriate language, helping the organising team keep guests informed throughout the event.
Simple mobile access
Guests could access their itinerary through a QR code without going through a conventional account-registration process.
Additional information in one place
Guest itineraries included practical information such as flights, hotels, emergency contacts and other group-specific details alongside the event schedule.
Connected coordination
Organisers, group leaders and local partners worked from the same underlying event structure while receiving views and information appropriate to their roles.
From complex programme to personal experience
The important part was not simply putting the programme into an app.
Cothena separated the complexity of the overall event from the experience of each guest.
The organising team could manage one connected programme while hundreds of attendees received a much simpler view: where they needed to be, when they needed to be there, and the information relevant to them.
When different groups required different schedules, languages or supporting information, those variations could be managed without creating an entirely separate event operation for each audience.
The result
Nikon Lenswear reported that the guest experience was well received and that having the programme and information together made communication and coordination easier across the event.
“Having the MergeLabs application solution as part of our event feature helped ease our communications and coordination between the organizing team and our large number of guests.”
Keiko HoshinoGlobal Marketing Coordinator, Nikon Lenswear
Cothena was known as MergeLabs when this event was delivered.
What Cothena supported
- Personalised guest itineraries
- Nine languages
- Group-specific schedules
- Localised push notifications
- QR-code access
- Mobile guest experience
- Hotel, travel and practical information
- Role-specific coordination for event teams
Planning an event with a lot of moving parts?
Whether you are coordinating international delegations, multiple guest groups, several languages, or simply a programme that has outgrown spreadsheets, we would be happy to show you how Cothena could fit.